Wal-Mart Case Study Essays -- Business Analysis Wal Mart

Wal-Mart Case Study Case Review and Recommendations As we have reviewed and studied the strategy, culture, finances and the challenges and successes at Wal-Mart, there are many strategies we see that the company must undertake to hold its dominate position and drive further growth. Herein, we define our top four. These core strategies include: rebuild and recreate its reputation in the face of recent challenges; continue to show price leadership; improve the customer experience; and drive international growth. The financial performance of Wal-Mart continues to be strong. It delivered another record year in 2008 as total net sales increased 8.6 percent to $375 billion. Yet, earnings growth rates and same store sales have slowed. And, the company faces a number of challenges to its operating procedures, reputation and growth prospects. Given the company’s stated objectives of â€Å"growing operating income faster than sales† and increasing shareholder value, the strategies we recommend will directly affect the company’s ability to overcome present challenges and meet these primary financial objectives. Reputation and Brand A key strategic objective, perhaps the most critical for the company going forward, is to rebuild and recreate its reputation. While brand and reputation are closely interlinked, author and business consultant, John Foley, differentiates the two attributes in this manner: â€Å"Brand is inside out. Reputation is outside in† (Foley 3). Wal-Mart’s reputation has waned in the past several years and, according to Foley, â€Å"the... ...and - its promise, image and emotion that it creates - remains relatively strong. The Wal-Mart mission of â€Å"saving people money so they can live better† is clearly and consistently communicated. However, Wal-Mart’s reputation, the â€Å"outside in† view, built on direct experiences, outside opinions, rumors and judgments, must be strengthened. The pillar of its overall business strategy – price leadership – must be maintained. The company’s power and influence can be used to create positive affects in consumers’ lives, not only in their wallets. Finally, growth opportunities exist in the US and beyond. In order to deliver growing shareholder value, the company must continue to reach into emerging markets.